Hidden Opportunity: Private Duty Non-Medical’s Role in Hospital-at-Home

Thomas Rose, CEO & President, 21st Century Health Care Consultants

As the home and community-based landscape evolves, non-medical providers can expand their role to encompass a wide array of services as supportive partners within the healthcare ecosystem.

• Learn what Hospital-at-Home is, how it is developing, and gain insights into its future.
• Understand the history/origin of the program and its current state.
• Discover how to participate as a care provider and tackle key challenges in the program.

Developing and Implementing a Coordinated Marketing Strategy

Gertrude Mageza, Operations Director, Purple Nurse Home Care Services

Explore key elements of creating a coordinated marketing strategy tailored to private duty care providers. Gertrude shares insights on aligning marketing efforts to enhance visibility, client acquisition, and growth.

• Understand the fundamentals of developing a comprehensive marketing strategy for home care.
• Create a cohesive brand message to establish trust and credibility.
• Explore strategies for building partnerships to amplify marketing efforts.

Gertrude Mageza, Operations Director, Purple Nurse Home Care Services

Gertrude is a dynamic leader and Operations Director at Purple Nurse Home Care Services, where she has successfully grown the business from its inception into a thriving entity, serving numerous clients with compassion and excellence. She holds a Bachelor of Science in Marketing from Northeastern University and is also a qualified nurse. In her current role, Gertrude is responsible for strategic planning, operational management, and maintaining the highest standards of patient care. She also proudly serves on the board of the Home Care Alliance of Massachusetts and the Revere Chamber of Commerce, where she helps shape policies and advocate for improved home care services and local business growth.

From Data to Decisions - The Metrics that Drive Performance and Growth

Guy Tommasi, Jr. BS, MS. President & CEO of the Corcoran Consulting Group

Agencies tend to get overwhelmed with data. How much is too much? This session will focus on strategic Key Performance Indicators (KPI’s) and Key Tracking Metrics (KTMs) needed to sustain internal viability and position your agency for growth as a supportive partner in Value-Based Care.

• • Discuss the difference between KPI’s and KTM’s
  • Not all data is created equally.
  • Using Data as a strategic competitive advantage.
  • Your Value Proposition using Key Tracking Metrics (KTM)
  • Industry Benchmarks as a guide.

Guy Tommasi, Jr. BS, MS. President & CEO of the Corcoran Consulting Group

Guy is President & CEO of the Corcoran Consulting Group. His 40 plus year career background spans the fields of hospital, home health, and home care systems, with the last 25 years spent as a provider in the Home Care (non-medical) industry. He is nationally recognized as a thought leader and strategist. His future-focused approach helps home care agencies become data-centered, value-based, service-first providers of choice for payers, clients, and their families. Today, Guy and his team, The Corcoran Consulting Group, help agencies with operational, clinical, quality and financial efficiencies, establish strategic internal and external performance indicators, regulatory compliance, and guide those wishing to enter and/or exit the home care industry.

Leveraging Payer Diversification for Strategic Growth

Greg Bean, VP of Business Development, Paradigm

This session is designed to equip home care agencies with the knowledge and strategies to diversify their payer sources effectively, focusing on key third-party payers such as the VA, Medicaid, and Medicare Advantage. Participants will gain a thorough understanding of the operational intricacies and advantages of working with various payer sources, helping them streamline their processes and enhance profitability. The session will emphasize the importance of payer diversification as a strategic tool for mitigating risks and fueling sustainable business growth. Attendees will also leave with actionable strategies to set and achieve specific growth goals that align with the broader objectives of their agencies. 

• Understand the Strategic Importance of Payer Diversification: Attendees will learn how diversifying payer sources, including VA, Medicaid, and Medicare Advantage, can reduce risk, enhance profitability, and provide a competitive advantage in the home care industry.
• Gain Operational Insights: Participants will acquire practical insights into the operations of various third-party payers, understanding how they function and what benefits they bring to home care agencies. This knowledge will aid in optimizing agency workflows and processes.
• Formulate Actionable Growth Strategies: By the end of the session, attendees will be able to create specific, achievable growth goals for their agencies, leveraging a diverse payer mix to streamline operations and drive focused growth initiatives.

Greg Bean, VP of Business Development, Paradigm

Greg is a veteran and seasoned healthcare expert who began his journey as a Hospital Corpsman in the U.S. Navy. He spent 12 years in paramedic services and critical care nursing before co-founding a home care company where he spearheaded innovation in private duty home care. With executive tenures at Bayada, PSA Healthcare, and Visiting Angels, Greg has been a driving force in home care management. An authoritative voice in the industry, he serves on advisory councils for the Home Care Association of America and the National Association for Home Care & Hospice and is a proactive advocate for VA benefits. Now, as the VP of Business Development at Paradigm, Greg continues to champion strategic growth and advocate for compassionate care services.