In these times, providers of healthcare at home services need every advantage to win the attention of prospective clients. There was a time when it made sense to invest in Yellow Pages and TV ads, even highway billboards. Those days have past, but, fortunately, they have been replaced by something less expensive and more effective.
When Mom comes out of the hospital or is discharged from Medicare home health, it is usually the adult son or daughter who is charged with finding a caregiver. These Baby Boomers and Generation Xers do not open the Yellow Pages, and they fast-forward through TV commercials. They go straight to Google, Yelp, or Facebook.
Will they find you there? Only if you appear at the top of their search results.
Founder and President Tim Rowan holds a Master of Arts degree in Education from Loyola University, Chicago. After ten years in adult religious education positions, he moved to the computer and network hardware and software industry in the fledgling personal computer era, eventually landing back in adult education for a technical training firm. It was there that Tim was introduced to home healthcare through one of his training clients, who lured him aboard as their first CIO. Tim lives in Colorado with his wife and two dogs and spends his free time hiking through the Rockies.
Live session held on 11/20/2018
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